Marketing and Business Development work together to make businesses more profitable.
Business development revolves around pursuing business opportunities, building strategic relationships and identifying new markets.
Marketing is the activity of selling a product or services through communicating with a target market.
When it comes to marketing for insurance companies, we’re talking about a business that’s:
- Predominantly online
- Highly competitive
- (Whisper it…) A bit boring
With a huge number of insurance companies online, many clutching well-thought-out business plans, it’s the marketing strategy that will make the difference as to which companies fulfil their plans and go on to greater profitability.
Create a strong brand identity
It all begins with your brand identity. An insurance company with a strong brand identity:
- Gets noticed
- Creates an impression
- Sticks in the memory
- Wins customer confidence
- Encourages sales
That’s a pretty tall order, but brand identity is a powerful force when it comes to marketing and one of the most powerful tools in your marketing armoury.
Fortunately, when it comes to insurance, there’s plenty of opportunity for creating a stand out brand. Did we whisper earlier that it’s a bit boring? Actually, that’s just boring thinking and just because many brands choose to ‘play safe’ and stick with tired formulas, doesn’t mean that you have to.
Insurance is a serious business and your insurance company needs to come across as a safe pair of hands. But that doesn’t mean that your brand has to be lacklustre and hard to differentiate from your competitors.
The best marketing agencies will create insurance branding that encompasses all your serious qualities – efficiency, reliability, ease of use and so forth – giving the best of human characteristics to an online process. The best insurance company brand is one that stands out from the competition while simultaneously clarifying the superiority of services